ClaudeSuperPower
SubmitLog in

why-now

Skill

Build a "why now" case for reaching out to a company — the timing thesis and the specific hooks to lead with — by combining company signals (intent, news, scoops), account_research, your GTM context, and web research. Identify the company by ZoomInfo company ID (preferred) or name/domain (triggers a

0Automation

Install

git clone https://github.com/Zoominfo/zoominfo-mcp-plugin.git ~/.claude/skills/why-now

What is why-now?

Build a "why now" case for reaching out to a company — the timing thesis and the specific hooks to lead with — by combining company signals (intent, news, scoops), account_research, your GTM context, and web research. Identify the company by ZoomInfo company ID (preferred) or name/domain (triggers a lookup). Use when someone asks "why should I reach out to Acme now", "what's our angle into this account", "give me a reason to call", or is planning outbound and needs timely, evidence-based hooks. Each hook ties a real signal to one of your offerings.

What this can do

Capabilities declared in this component's own frontmatter — not inferred.

Inherit all session tools

Declares no tool restrictions — inherits every session tool

~139 tokens of context used while enabled, before you invoke anything

Documentation

README · ~2 min read

Why Now

Answer the question a seller actually has before reaching out: why this account, why now, and what to lead with.

Prerequisites

enrich_company_signals charges data credits — each signal returned counts as a record, but companies already under management (enriched within the last 12 months by your organization) are free. account_research consumes AI credits. get_gtm_context and WebSearch are free. Intent, news, and scoop availability depends on your ZoomInfo package; if a signal type is empty, work with what is available rather than treating it as "nothing happening".

Input

Provided via $ARGUMENTS:

  • Company (required) — ZoomInfo company ID (preferred), or a name/domain to resolve via search_companies. If none is supplied, ask which company.
  • Your angle (optional) — what you sell into them, or the play you are running. Sharpens the hooks.

Workflow

  1. Anchor on your side. Call get_gtm_context (free) for offerings, ICP, competitors, and priorities. The "why now" only matters relative to what you sell.

Reviews

Log in to leave a review.

No reviews yet — be the first.

Explore related

Other things in this space — across every part of the ecosystem, not just skills.