ClaudeSuperPower

vertical-site-conventions

Skill

Compose pages and sites that read as their vertical: ecommerce-catalog storefronts that look like storefronts, hospitality-food sites that look like restaurants, b2b-manufacturer sites that look industrial. Use this skill whenever the user wants to build a site that looks like the vertical it serves

Install

git clone https://github.com/rampstackco/claude-skills.git ~/.claude/skills/vertical-site-conventions

What is vertical-site-conventions?

Compose pages and sites that read as their vertical: ecommerce-catalog storefronts that look like storefronts, hospitality-food sites that look like restaurants, b2b-manufacturer sites that look industrial. Use this skill whenever the user wants to build a site that looks like the vertical it serves, fix a build that reads as generic or off-vertical, build to an experience bar produced by competitor-experience-audit, or compose pages with the merchandising, density, and layout conventions a credible site in the category is expected to carry. Triggers on vertical conventions, storefront layout, ecommerce layout, retail conventions, merchandising layout, category page composition, site composition, build to the experience bar, make it look like the vertical, off-vertical, looks generic, build conventions for a vertical, site grammar. Also triggers when a build that is technically clean reads wrong for its category, and the cause is composition, not visual taste.

What this can do

Capabilities declared in this component's own frontmatter — not inferred.

Inherit all session tools

Declares no tool restrictions — inherits every session tool

~244 tokens of context used while enabled, before you invoke anything

Documentation

README · ~12 min read

Vertical Site Conventions

Compose pages and whole sites to the layout, density, and merchandising conventions that make a build read as a credible member of its vertical. Stack-agnostic. Works on any framework that can express server-rendered pages and component composition.

This skill owns vertical-level composition: which modules go where, how dense the page is, how much of the catalog or offering is surfaced, and which paths the navigation serves. It routes the day-to-day visual decisions to design-standards, the aesthetic register to creative-direction, the site-structure modeling to information-architecture, and the component implementation to frontend-component-build. It does not duplicate any of them; it composes their outputs into a vertical-correct site.

It is the build-side counterpart to competitor-experience-audit. The audit measures the field on seven dimensions; this skill builds to those same seven, dimension by dimension. The two are deliberately structured as two sides of one standard so an experience bar produced by the audit maps one-to-one onto what this skill builds.


When to use

  • Building a new site in a vertical you have not built in before
  • Fixing a build that reads as generic or off-vertical even though it is technically clean (the SEO, accessibility, and component implementation are correct, but the page does not read like its category)
  • Building to an experience bar produced by competitor-experience-audit (the audit-fed path is the intended use)
  • Adding the merchandising, density, and navigation conventions a site in this category is expected to carry

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