paid-media-strategy
SkillA discipline for running paid media that does not light money on fire. Hypothesis writing for paid spend, channel selection, budget allocation, audience targeting, bid strategy, campaign types, what NOT to spend on, attribution reality, and the failure modes that produce expensive lessons. Triggers
Install
git clone https://github.com/rampstackco/claude-skills.git ~/.claude/skills/paid-media-strategyWhat is paid-media-strategy?
A discipline for running paid media that does not light money on fire. Hypothesis writing for paid spend, channel selection, budget allocation, audience targeting, bid strategy, campaign types, what NOT to spend on, attribution reality, and the failure modes that produce expensive lessons. Triggers on paid media strategy, ad budget allocation, channel selection, paid media plan, audit my Google Ads, audit my Meta Ads, scale paid media, kill underperforming campaign, paid media hypothesis, ad spend strategy, attribution reality, performance marketing strategy. Also triggers when a team is asking how to scale paid media, or whether to add a new channel, or how to reallocate spend across channels.
What this can do
Capabilities declared in this component's own frontmatter — not inferred.
Inherit all session tools
Declares no tool restrictions — inherits every session tool
~176 tokens of context used while enabled, before you invoke anything
Documentation
README · ~14 min readPaid Media Strategy
A senior performance marketer's playbook for running paid media that produces real outcomes.
The default state of paid media is wasted spend. Most accounts have campaigns running because they always have, audiences targeting because the rep suggested it, bid strategies on auto because manual is hard, creative not refreshed because there is no system. The cost compounds. A 20% efficiency gain on a $500K-per-year account is $100K back to the business. A 50% gain on a $5M-per-year account is $2.5M.
This skill is the discipline that produces those gains. It assumes you have a paid media platform (Google Ads, Meta, LinkedIn, TikTok, or aggregators like Synter) connected. It assumes you have working analytics and conversion tracking. The hard part is the strategic discipline behind the spend, and that is what is here.
When to use this skill: any time you are designing a paid media plan, evaluating whether to scale or kill a campaign, allocating budget across channels, or auditing an existing account.
What this skill is for
This skill spans paid media strategy and operations. It does not cover ad creative production (use ads-creative-development), result interpretation in depth (use ads-performance-analytics), or platform-specific MCP tooling (consult each ad platform's official documentation for current MCP setup, auth, and example prompts).
The audience is a performance marketer (in-house or agency), a growth lead allocating spend across channels, or a founder making early paid budget decisions. The voice is tactical. There is no "evaluate every option yourself with no opinion." Paid media decisions have shape, and a senior practitioner can map a situation to a defensible plan in an afternoon.
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