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meta-pixel-setup

Skill

Set up the Meta Pixel (Facebook/Instagram ads tracking) on a website and fire a conversion event (Lead, CompleteRegistration, Purchase) end to end. Guides the user through Business Suite / Events Manager, creating or finding the Pixel/Dataset ID, installing the base code, firing a standard event, an

0Debugging

Install

git clone https://github.com/ooiyeefei/ccc.git ~/.claude/skills/meta-pixel-setup

What is meta-pixel-setup?

Set up the Meta Pixel (Facebook/Instagram ads tracking) on a website and fire a conversion event (Lead, CompleteRegistration, Purchase) end to end. Guides the user through Business Suite / Events Manager, creating or finding the Pixel/Dataset ID, installing the base code, firing a standard event, and verifying it with the Meta Pixel Helper BEFORE running ads. Use whenever someone wants to add the Meta/Facebook Pixel, track FB/IG ad conversions, install "the pixel", find their Pixel/Dataset ID, set up a Lead or Purchase event for Meta ads, debug why Pixel events aren't firing, or is being pushed by Meta's wizard toward the Conversions API and isn't sure if they need it. Meets the user wherever they are — always asks what they've already set up (Facebook Page? Business Suite? a Pixel ID?) first.

What this can do

Capabilities declared in this component's own frontmatter — not inferred.

Inherit all session tools

Declares no tool restrictions — inherits every session tool

~201 tokens of context used while enabled, before you invoke anything

Documentation

README · ~6 min read

Meta Pixel Setup

Get the Meta Pixel tracking a real conversion on a website, verified, so Facebook/Instagram ad optimization has something true to learn from. Two things trip people up and this skill front-loads both: the Pixel-vs-Conversions-API decision (Meta's wizard aggressively pushes the heavier one) and which data category to declare (a wrong choice can throttle your ads).

Naming note: Meta renamed "Pixel" to "Dataset" in the UI. A dataset contains the pixel and its Dataset ID = Pixel ID (a ~15–16 digit number). Treat the two words as the same thing.

Start where the user is

Setup is a chain: Facebook Page → Business portfolio → Events Manager → Pixel/Dataset (get the ID) → base code on site → conversion event → verify. People arrive mid-chain. Ask first, then jump in — don't re-create what exists (a business often already has a pixel; reuse it rather than fragmenting data across two).

Ask (adapt to what they've said):

  1. Do you have a Facebook Page and Meta Business Suite / Business portfolio set up already?
  2. Do you already have a Pixel / Dataset (in Events Manager)? If yes, what's the Dataset ID (the ~16-digit number)? Paste it — that may be all that's needed.
  3. What's the one conversion that matters (a lead/waitlist submit, a signup, a purchase)? This is what ads optimize toward.
  4. The site's stack + domain (Next.js, plain HTML, WordPress, Shopify) — decides how the code goes in.

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