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marketing-ops

Skill

Set up and run Airtable-based marketing operations workflows — request intake, campaign orchestration, creative production, content calendars, brand and compliance review, events, localization, budgets and ROI, capacity planning. Use when the user wants a marketing request "front door," to manage ca

38Marketing

Install

git clone https://github.com/Airtable/skills.git ~/.claude/skills/marketing-ops

What is marketing-ops?

Set up and run Airtable-based marketing operations workflows — request intake, campaign orchestration, creative production, content calendars, brand and compliance review, events, localization, budgets and ROI, capacity planning. Use when the user wants a marketing request "front door," to manage campaigns, coordinate briefs and assets, build a content calendar, plan launches or events, track budgets, measure ROI, or set up agency multi-client delivery. Adapts to org size (solo marketer to enterprise multi-brand or agency) and integrates with or displaces tools like HubSpot, Marketo, Mailchimp, Klaviyo, Workfront, Asana, Monday, and Wrike. Asks scope first.

What this can do

Capabilities declared in this component's own frontmatter — not inferred.

Inherit all session tools

Declares no tool restrictions — inherits every session tool

~166 tokens of context used while enabled, before you invoke anything

Trust

83/100 · Excellent

2 factors scored below maximum

Documentation

README · ~19 min read

Marketing operations

Set up and run marketing operations workflows — request intake, campaign orchestration, creative production, content calendars, brand and compliance review, events, multi-market rollout, budgets and ROI, capacity planning — adapting to the user's team shape, sub-workflow priorities, and customer audience. The skill scaffolds these workflows in Airtable; ask scope before scaffolding, because the same trigger can mean a single marketer with a 3-table base, a 30-person MOps team consolidating 70+ spreadsheets, or an agency running 200+ client bases — and the right schema depends on what the user is actually trying to coordinate.

Who this serves and what they're solving for

Marketing operations serves several recurring personas, each with distinct top priorities:

  • CMO / VP Marketing — campaign performance visibility, brand consistency across channels and regions, agency oversight, budget pacing.
  • MOps director — request intake throughput, taxonomy hygiene, team capacity visibility, single source of truth across the stack.
  • Creative ops / production lead — designer queue, brief-to-asset cycle time, multi-round review and approvals.
  • Brand / compliance manager (regulated industries) — legal review SLA, claims accuracy, version control on approved assets.
  • Demand-gen / content lead — editorial cadence, channel attribution, lifecycle production.
  • Agency producer — multi-client visibility, billable utilization, client-portal access.

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