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logo-design

Skill

Generate logo variants for a brand, producing multiple production-grade marks across different architectures (wordmark, lockup, symbol-only, letterform-as-symbol, monogram) with rationale, application specs, and decision-ready presentation. Distinct from `brand-identity`, which produces the complete

0Code Intelligence

Install

git clone https://github.com/rampstackco/claude-skills.git ~/.claude/skills/logo-design

What is logo-design?

Generate logo variants for a brand, producing multiple production-grade marks across different architectures (wordmark, lockup, symbol-only, letterform-as-symbol, monogram) with rationale, application specs, and decision-ready presentation. Distinct from `brand-identity`, which produces the complete system (logo plus color, type, voice, applications). Goes deep on the logo specifically: typographic register, symbol approach, application-context discipline (16px favicon, embroidery, signage, motion), and production specs (SVG-ready, single-color, reverse). Triggers on logo design, design a logo, wordmark, monogram, lockup, mark variants, logo iterations, redesign or refine the logo, logo refresh, letterform-as-symbol, and exploring mark variants for an established brand. Does NOT fire for full brand identity (use `brand-identity`), positioning or strategy (use `brand-discovery`), project-wide creative direction (use `creative-direction`), or one-off illustration.

What this can do

Capabilities declared in this component's own frontmatter — not inferred.

Inherit all session tools

Declares no tool restrictions — inherits every session tool

~244 tokens of context used while enabled, before you invoke anything

Documentation

README · ~14 min read

Logo Design

A logo is a system of marks, not a single drawing. This skill produces multiple production-grade variants exploring different architectural approaches, each with rationale, application specs, and a clear position on what it signals and rejects.

The output is decision material, not a finished logo. The brand owner selects from the variants and the skill produces production refinement on the chosen direction.

When to use

  • The brand has a name and tonal direction; the deliverable is logo work specifically
  • Generating 6 to 12 variants for client review and selection
  • Refining a wordmark to production: kerning, optical adjustments, weight selection
  • Exploring symbol options to pair with an existing wordmark
  • Designing a monogram from a longer name for use in constrained contexts

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