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cro-optimization

Skill

Run conversion rate optimization through hypothesis-driven testing including audit, hypothesis generation, test design, statistical analysis, and rollout decisions. Use this skill whenever the user wants to optimize conversion, run A/B tests, audit a funnel, generate test hypotheses, design experime

0Testing

Install

git clone https://github.com/rampstackco/claude-skills.git ~/.claude/skills/cro-optimization

What is cro-optimization?

Run conversion rate optimization through hypothesis-driven testing including audit, hypothesis generation, test design, statistical analysis, and rollout decisions. Use this skill whenever the user wants to optimize conversion, run A/B tests, audit a funnel, generate test hypotheses, design experiments, or analyze test results. Triggers on conversion optimization, CRO, A/B test, split test, multivariate test, hypothesis, conversion funnel, funnel audit, experiment design, statistical significance, lift, optimization. Also triggers when the user has a conversion problem and isn't sure where to start, or when test results are ambiguous and need interpretation.

What this can do

Capabilities declared in this component's own frontmatter — not inferred.

Inherit all session tools

Declares no tool restrictions — inherits every session tool

~167 tokens of context used while enabled, before you invoke anything

Documentation

README · ~7 min read

CRO Optimization

Run conversion rate optimization as a structured discipline: audit → hypothesize → test → decide. Stack-agnostic. Tool-agnostic.

This skill is for running tests against existing pages and flows. For writing landing page copy from scratch, use landing-page-copy. For setting up the analytics that make CRO possible, use analytics-strategy.

When to use

  • Converting traffic at lower rate than expected
  • Specific funnel step has high drop-off
  • Pages with high traffic that could move the needle if optimized
  • A/B testing infrastructure exists (or can be set up)
  • Statistical significance and sample size questions

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