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creative-brief

Skill

Create or refine a creative brief that bridges discovery and execution. Use this skill whenever the user is starting a new project, kicking off a website, beginning a brand build or redesign, briefing a designer or developer or AI agent, or trying to align a team before building. Triggers on creativ

0Automation

Install

git clone https://github.com/rampstackco/claude-skills.git ~/.claude/skills/creative-brief

What is creative-brief?

Create or refine a creative brief that bridges discovery and execution. Use this skill whenever the user is starting a new project, kicking off a website, beginning a brand build or redesign, briefing a designer or developer or AI agent, or trying to align a team before building. Triggers on creative brief, design brief, brand brief, project kickoff, kicking off, briefing the team, project intake, design direction, brief the designer, brief the dev, where do we start, how do we start, write a brief, project overview, scope this project, align on direction. Also triggers when the user has a vague idea and needs to make it concrete enough to hand off, even if they do not say 'brief' explicitly.

What this can do

Capabilities declared in this component's own frontmatter — not inferred.

Inherit all session tools

Declares no tool restrictions — inherits every session tool

~175 tokens of context used while enabled, before you invoke anything

Documentation

README · ~6 min read

Creative Brief

Bridges discovery and execution. Translates "we want a website" into a brief a designer, developer, or AI agent can actually run with.

When to use

  • Starting a new project (website, app, brand, campaign)
  • Kicking off a redesign or rebrand
  • Handing work to a designer, developer, or AI agent
  • Aligning a team that has drifted off course
  • Turning a vague idea into something buildable

When NOT to use

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