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content-strategy

Skill

Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar, structure topic clusters, set up content g

0Content

Install

git clone https://github.com/rampstackco/claude-skills.git ~/.claude/skills/content-strategy

What is content-strategy?

Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar, structure topic clusters, set up content governance, or align content production with broader brand and SEO goals. Triggers on content strategy, content plan, editorial strategy, content pillars, content calendar, editorial calendar, topical authority, topic clusters, content governance, content roadmap, content production. Also triggers when the user is about to start producing content without a strategic plan.

What this can do

Capabilities declared in this component's own frontmatter — not inferred.

Inherit all session tools

Declares no tool restrictions — inherits every session tool

~168 tokens of context used while enabled, before you invoke anything

Documentation

README · ~6 min read

Content Strategy

Plan what content to produce, why, when, and how. Stack-agnostic. Works for blogs, knowledge bases, marketing sites, newsletters, and product content surfaces.

This skill is the strategic layer. Tactical execution sits in content-and-copy, landing-page-copy, and email-sequences. SEO-driven content planning sits in seo-keyword. This skill stitches those together into a coherent program.

When to use

  • Planning a new content program or relaunching an existing one
  • Defining editorial positioning and content pillars
  • Building an editorial calendar
  • Structuring topic clusters and content hubs
  • Establishing content governance (review, approval, lifecycle)

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