competitor-experience-audit
SkillAudit the brand, UX, and site design of the leading sites in a vertical as a set of observable cross-site patterns, producing the experience bar a new build must meet or beat. Use this skill whenever the user wants to assess the competitive design field, capture vertical conventions, identify the de
Install
git clone https://github.com/rampstackco/claude-skills.git ~/.claude/skills/competitor-experience-auditWhat is competitor-experience-audit?
Audit the brand, UX, and site design of the leading sites in a vertical as a set of observable cross-site patterns, producing the experience bar a new build must meet or beat. Use this skill whenever the user wants to assess the competitive design field, capture vertical conventions, identify the design and UX bar of a category, or set the experience standard before a build. Triggers on competitor experience audit, UX audit, site design audit, brand audit, design conventions, what makes these sites good, vertical conventions, storefront patterns, merchandising patterns, layout density, primary task, design bar, category conventions, retail vs marketing register, what does the field do. Also triggers when an audit of the competitive field has captured technical signals (SEO, accessibility) but never named the brand, UX, or design conventions, and the build downstream will read as off-vertical without that bar.
What this can do
Capabilities declared in this component's own frontmatter — not inferred.
Inherit all session tools
Declares no tool restrictions — inherits every session tool
~231 tokens of context used while enabled, before you invoke anything
Documentation
README · ~9 min readCompetitor Experience Audit
Capture the brand, UX, and site design that the leading sites in a vertical observably share, and where they fall short. The output is the experience bar a new build must meet or beat, grounded in cross-site patterns rather than aesthetic opinion.
Stack-agnostic. Works on any SiteShape (ecommerce-catalog, inventory-listing, hospitality-food, b2b-manufacturer, and so on). Auto-parts catalogs are the first test case, not the only target.
This skill is the brand / UX / design counterpart to a technical audit like seo-onpage or accessibility-audit. Technical findings are objective (a missing canonical is missing). Design is more subjective, so this skill is deliberately written to make the subjective assessable: every dimension is judged by observable questions about what the leading sites actually do, reported as patterns and gaps, and marked not_assessable whenever the evidence does not support a judgment.
When to use
- Setting the experience bar for a new build in a vertical you have not built in before
- Capturing the design and UX conventions a credible site in the category is expected to carry
- Auditing the competitive field for a critic or strategy review where SEO and accessibility have been covered but design and experience have not
- Naming the positioning opportunity that recurs across the leaders (the gap even the leaders share)
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