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campaign-strategy

Skill

Generate Spotify Ads campaign strategy from a landing page, product or business page, brand brief, location page, uploaded creative assets, existing Spotify Ads assets, or a natural-language business goal. Use when the user asks for the best campaign structure, targeting plan, audience plan, budget

0Marketing

Install

git clone https://github.com/spotify/ads-claude-plugin.git ~/.claude/skills/campaign-strategy

What is campaign-strategy?

Generate Spotify Ads campaign strategy from a landing page, product or business page, brand brief, location page, uploaded creative assets, existing Spotify Ads assets, or a natural-language business goal. Use when the user asks for the best campaign structure, targeting plan, audience plan, budget split, creative rotation, API-ready campaign plan, or pre-build recommendations before creating Spotify campaigns.

What this can do

Capabilities declared in this component's own frontmatter — not inferred.

Inherit all session tools

Declares no tool restrictions — inherits every session tool

~104 tokens of context used while enabled, before you invoke anything

Documentation

README · ~4 min read

Spotify Ads API - Campaign Strategy

Plan campaign structure and targeting before creating entities. This skill researches the offer, checks current Spotify Advertising guidance, validates targetability through the Ads API, and returns an API-ready plan. Do not create campaigns, ad sets, ads, assets, or audiences unless the user explicitly asks to execute after reviewing the plan.

For detailed planning heuristics, read references/planning-framework.md.

Inputs

Accept any combination of:

  • Landing page URL, product page, business page, location page, or brand brief
  • Creative assets as local files, uploaded files, existing asset IDs, or a description of planned creative
  • Business goal such as awareness, reach, traffic, video views, lead generation, conversion, launch, grand opening, appointment booking, local awareness, or event promotion
  • Budget, flight dates, geography, required disclaimers, audience constraints, languages, and landing URLs

If budget, dates, or market are missing, make a conservative recommendation and label the assumptions. Ask only for information that materially changes the plan.

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