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brand-ideation

Skill

Generate, evaluate, and narrow brand concepts during early ideation including positioning territories, naming candidates, mood directions, and narrative angles. Use this skill whenever the user is in the early phase of brand creation, exploring brand directions, brainstorming names, building moodboa

0Automation

Install

git clone https://github.com/rampstackco/claude-skills.git ~/.claude/skills/brand-ideation

What is brand-ideation?

Generate, evaluate, and narrow brand concepts during early ideation including positioning territories, naming candidates, mood directions, and narrative angles. Use this skill whenever the user is in the early phase of brand creation, exploring brand directions, brainstorming names, building moodboards, generating positioning options, or trying to choose between multiple brand directions. Triggers on brand ideation, brand concept, naming, brand name, name candidates, positioning, brand positioning, mood board, brand directions, exploring brands, early brand work, brand exploration, brand brainstorm, brand options. Also triggers when the user has multiple half-formed brand ideas and needs help converging on one, even if they do not say 'ideation' explicitly.

What this can do

Capabilities declared in this component's own frontmatter — not inferred.

Inherit all session tools

Declares no tool restrictions — inherits every session tool

~192 tokens of context used while enabled, before you invoke anything

Documentation

README · ~6 min read

Brand Ideation

Generate and converge on brand directions before committing to identity work. This is upstream of brand-identity (the visual system) and brand-style-guide (the documentation). It is the divergent-then-convergent thinking phase where ideas are cheap and direction matters more than polish.

When to use

  • Generating naming options for a new brand or product
  • Exploring positioning territories before committing
  • Building moodboards and visual direction options
  • Drafting narrative or origin-story angles
  • Helping the user converge from many half-ideas to one direction
  • Stress-testing an existing brand idea before investing in identity work

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