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brand-archetype-system

Skill

Apply pre-composed aesthetic archetype defaults to jumpstart brand design work covering color, typography, layout, voice, and imagery direction. Use this skill whenever the user wants a starting point for brand visual and verbal direction, references a brand they want to design near (for example 'so

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Install

git clone https://github.com/rampstackco/claude-skills.git ~/.claude/skills/brand-archetype-system

What is brand-archetype-system?

Apply pre-composed aesthetic archetype defaults to jumpstart brand design work covering color, typography, layout, voice, and imagery direction. Use this skill whenever the user wants a starting point for brand visual and verbal direction, references a brand they want to design near (for example 'something like Stripe' or 'editorial like Linear'), needs to converge faster from many directions to one, or wants known-good defaults for a specific industry vertical. Triggers on archetype, design archetype, brand archetype, near to (brand), in the style of, similar aesthetic, design starting point, brand template, vertical-typical, industry-typical. Also triggers when the user has a brief and wants to map it to a known aesthetic family rather than design from first principles.

What this can do

Capabilities declared in this component's own frontmatter — not inferred.

Inherit all session tools

Declares no tool restrictions — inherits every session tool

~196 tokens of context used while enabled, before you invoke anything

Documentation

README · ~4 min read

Brand Archetype System

Pre-composed aesthetic archetype defaults that jumpstart brand design work. Each archetype bundles color tendencies, type pairings, layout patterns, voice samples, and imagery direction for a recognizable aesthetic family. Stack-agnostic. Tool-agnostic.

This is a starting-point library, not a methodology library. The agent applies archetype defaults to a specific brief; the archetypes themselves provide anchor points, not endpoints.

When to use

  • The user wants a starting point rather than designing from first principles
  • The user references a brand or aesthetic family they want to design near
  • Need to converge faster from many directions to one
  • The user wants vertical-typical defaults (for example fintech consumer, B2B developer tools)
  • The user wants to test what a brief would look like in a different archetype

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