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art-direction

Skill

Direct visual and creative work for campaigns, photography, illustration, video, and branded experiences. Use this skill whenever the user wants to brief a photographer, direct illustrators, plan a creative campaign, develop visual concepts, write a creative direction document, or evaluate creative

0Media

Install

git clone https://github.com/rampstackco/claude-skills.git ~/.claude/skills/art-direction

What is art-direction?

Direct visual and creative work for campaigns, photography, illustration, video, and branded experiences. Use this skill whenever the user wants to brief a photographer, direct illustrators, plan a creative campaign, develop visual concepts, write a creative direction document, or evaluate creative work for fit. Triggers on art direction, photo brief, photography brief, illustration brief, campaign concept, creative concept, visual direction, mood board, look and feel, visual treatment, video direction. Also triggers when the user has approved brand identity but needs to extend it into specific creative deliverables.

What this can do

Capabilities declared in this component's own frontmatter — not inferred.

Inherit all session tools

Declares no tool restrictions — inherits every session tool

~156 tokens of context used while enabled, before you invoke anything

Documentation

README · ~5 min read

Art Direction

Direct creative work that extends the brand into specific deliverables. Photography, illustration, video, motion, campaigns, environmental design.

This skill assumes brand identity is approved (brand-identity complete). Art direction is about applying and extending it, not defining it.

When to use

  • Briefing photographers, illustrators, videographers
  • Developing campaign creative concepts
  • Directing in-house creative teams
  • Writing creative direction documents for vendors
  • Evaluating creative deliverables for brand fit

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